At EGAMI, we’re proud to partner with ANA’s Alliance for Inclusive and Multicultural Marketing on the #SeeALL initiative. This work-in-progress spot, “When You See Them, They See You,” underscores the power of authentic, multidimensional representation—showing that when communities are truly seen, they feel seen.
The presentation shared here was delivered at the ANA AIMM Forum to highlight how this spot is being developed, but more importantly, why it matters: to challenge the industry to move beyond surface-level diversity and embrace cultural relevance that resonates with everyone.
Join us in supporting #SeeALL and advancing advertising that reflects the richness of all audiences. And stay tuned for the final spot!
