WE TAP INTO THE BUYING AND ADVOCACY
POWER OF THE MULTIDIMENSONAL
MAJORITY^TM. HERE’S HOW WE DO IT.

Just like a DJ fine-tuning their set based on the crowd’s reaction, we look at integrated creative campaigns as living frequencies that must be continuously monitored and adjusted in line with our strategy. We take a nuanced approach to campaigns and launches that leverages advanced tools like programmatic buying, data management platforms, and customer journey mapping to put the right content to the right channel for the best experience. Outputs range from earned media, to social/digital, to experiential and beyond.

We know the ingredients needed to win with multidimensional audiences: the flavors of cultural fluency, subculture conversation, and a ‘real people’ approach which uncovers the EI – the Egami Insight. The EI is curated from a proprietary blend of approaches shapes a leading insight that not only leans into culture – it defines it. The Egami Insight ensures connection between a dynamic strategy and brave, bold creative and execution that resonates with multidimensional audiences.

We are obsessed with tracking the happenings inside of subcultures to listen where there’s an opportunity and where an issue is untouchable for a brand to prevent backlash. IMAGE Matters is cultural issues dashboard that helps brands know when to react, when to act, when to wait, and when to pass on a social issue to protect the brand. IMAGE Matters is specifically designed for a multicultural audience focus and allows us to monitor cultural topics and serve up daily takeaways during peak seasons or campaign moments.

A series of customized trainings to help brand managers increase their cultural competence, sharpen their approaches, and increase mindshare (and basket size).​ Our immersive experience is tailored to brands, business and leaders across all disciplines, so they become more informed marketers to the multicultural majority.