Medtronic Missing Moments
We helped Medtronic reframe overactive bladder through the lens of life’s missing moments. The integrated campaign turned a complex healthcare challenge into a relatable, human story.
We crave getting to the root
of the problem to create
business results
McDonald’s Mambo Sauce
How a culturally-smart campaign recognized community heritage, rich tradition, and cultural tension.
Bounty Come Clean
Celebrating Black moms’ high standards of cleaning with humor and a cultural truth rooted in DNA: Dirty Not Allowed.
Medtronic LABS: Healthy Neighbor
EGAMI transformed authentic patient and Community Health Worker stories into a compelling social campaign that brought the Healthy Neighbor program to life… proving that people-first storytelling can inspire action and deepen engagement.
Honors
2X PLATINUM TITAN HEALTH AWARDS WINNER
EGAMI’s Missing Moments campaign for Medtronic earned two Platinum TITAN Health Awards for Integrated Marketing – Healthcare and Integrated Marketing Campaign. The fully integrated general market campaign helped adults 55+ rethink overactive bladder (OAB), driving a 4x increase in daily leads, a 358% increase in weekly leads, and brand lift more than three times greater than expected, including double-digit gains in aided awareness, product portfolio awareness, and brand recall.
EGAMI Named PRovoke’s Top U.S. Agency of the Year 2025
We’re honored to share that EGAMI has been named a Top U.S. Agency of the Year by PRovoke Media at the 2025 North American SABRE Awards. This recognition celebrates our growth, innovation, and impact as a culturally driven agency shaping the future of communications. It’s a proud moment that reflects the heart, hustle, and humanity we bring to every story we tell.
Primetime Emmy Award Outstanding Commercial
P&G + MBIB’s “The Talk” addressed the tough conversations Black parents have with their children about bias in a direct and emotionally raw way. Through bold storytelling and deep cultural resonance, the campaign resulted in +1% sales growth among Black American consumers versus IYA, complementing P&G’s commitment to winning with Black consumers. EGAMI was the first Black and woman-owned agency to win a Cannes Lions Grand Prix.
Shorty Impact Award – Winner in Paid Media
The CDC Foundation: Live to the Beat Campaign exceeded all industry benchmarks for health awareness campaigns, indicating that with expert granular audience targeting and engaging creativity, public health messaging can reach the target audience and drive meaningful action.
Telly Award Silver Winner: Campaign – Promotional
U.S. Bank Access Commitment® is a holistic content series showing culturally relevant experiences and imagery that empowers Black millennials to take action through the lens of what financial access means to each individual. Creative assets spanned social, video, radio, broadcast, out-of-home, and print, resulting in a 20% increase in web traffic to the Access Commitment landing page and a 125.23% increase in impressions.
Shorty Impact Award Gold Honor in Multi-Platform Campaign
EGAMI collaborated with the Ad Council, Pivotal Ventures, and McCann for the ‘Sound It Out’ campaign. The aim was to empower parents and caregivers of middle schoolers with the tips and tools to make a habit of proactively checking in with their children about their emotional well-being. Together we drove over 75K users to the website for a total of nearly 80K sessions. Across Meta, Reddit, and Pinterest we saw an average resource guide conversion rate of 3.49%.
The Plank Center for Leadership in Public Relations Agency Award
EGAMI’s CEO Teneshia Warner Jackson, was recently honored as an agency leader who has been an outstanding mentor to others throughout her career.