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BRAND STRATEGY

BUSINESS PLANNING AND BRAND STRATEGY


BRAND IDENTIFICATION & DEVELOPMENT


STRATEGIC PLATFORM & MESSAGES ARTICULATION


BUSINESS OPPORTUNITY ANALYSIS & DIRECTION


STRATEGIC COUNSEL


EMPLOYEE RELATIONS

Cultural Insights

MULTICULTURAL CONSUMER BEHAVIOR AND RESEARCH


PROPRIETARY RESEARCH & BIG DATA ANALYTICS


MULTICULTURAL IDENTIFICATION & PERSONAS DEVELOPMENT


DIVERSITY + INCLUSION CORPORATE COMMS STRATEGIES, INTEGRATION & APPLICATION


CULTURAL COMPETENCY TRAINING

Integrated Marketing

CAMPAIGN & CREATIVE DEVELOPMENT


STRATEGIC PARTNERSHIPS


CREATIVE IDEATION


MEDIA STRATEGY, PLANNING & BUYING


DIGITAL AND MOBILE MARKETING


INTEGRATED ACCOUNT LEADERSHIP

Influencer Marketing

MULTICULTURAL INFLUENCER IDENTIFICATION


INFLUENCER MAPPING


INFLUENCER AND CELEBRITY NEGOTIATIONS, CONTRACTING & MANAGEMENT


CONTENT CREATION

Cultural Insights

PURPOSE & CAUSE RELATED MARKETING


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GRASSROOTS MARKETING


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COMMUNICATIONS STRATEGY & PLANNING


MESSAGES DEVELOPMENT & POSITIONING


THOUGHT LEADERSHIP


SPEECH WRITING


CORPORATE & CRISIS COMMUNICATION


EXPERIENTIAL & EVENT ACTIVATIONS

EGAMI Group has built a robust network of social multicultural influencers called The CUSP (Creators of Urban Style & Progress). This curated, qualified and nurtured group of individuals are engaged to help amplify and connect brands with multicultural audience to drive authentic connections and actions. EGAMI approaches influencer work with a purpose-driven perspective that falls within four core tenets of cultural competency: Culture, Connections, Curation and Creation.

  • CREATION
  • CURATION
  • CONNECTIONS
  • CULTURE

REAL TIME ENGAGEMENT MODEL

Certifies that influencer programming delivers on reach and relevance via a real-time content creation model utilizes our production team and on-the-ground community management.

SOCIAL INFLUENCER NETWORK

Curates meaningful partnerships that align brand priorities with the passions and projects of our influencers. This is where our purpose-inspired matchmaking comes to life.

SOCIAL CAPABILITIES

Gauges our influencers to confirm that messages have the appropriate brand voice and will effectively engage the community, and allowed for social listening capacity.

BRAND RELEVANCE

Ensures integrated programs are culturally relevant, drive campaign results & social ROI.