What we did

EGAMI tapped into the voices that matter – the “Mambo heroes” – local chefs and cultural champions who embody the sauce’s legacy. Together, we co-created a cultural moment with a powerful documentary, dynamic social activations, and a spotlight on these heroes at the iconic Apollo Theater for Black Entrepreneurs Day.

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The impact

Over 1,000 earned media placements, 8,000+ social shares, and, most importantly, strengthened community trust. This wasn’t just a sauce launch; it was a movement that celebrated heritage while reimagining what brand impact can be. McDonald’s didn’t just release a product – they embraced the Black community.

  • Glyph 3 Over 1,000 earned media placements
  • Glyph 8,000+ social shares
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