What we did

Through the Access Means campaign, EGAMI leveraged a range of community voices to inspire Black millennials to take bold steps toward financial empowerment. We crafted a holistic content series that spoke directly to their journey with experiences and stories that made financial growth feel not just achievable, but culturally relevant.

US Bank What We Did

The impact

From 2023-2024, the campaign achieved over 192 million impressions and drove more than 2,000 appointments with U.S. Bank advisors. Clickthrough rates soared, with an exceptional 5.34% on Snapshot, while web traffic to the Access Commitment page jumped by 20%, underscoring the impact of genuine, culture-rooted engagement.

This wasn’t just a campaign—it was a commitment to building generational wealth, celebrating heritage, and moving the community forward. U.S. Bank doesn’t just meet customers where they are; it’s walking alongside them on a path to financial empowerment.

  • Speaker 192 million impressions
  • Web Chart 20% jump in web traffic
US Bank The Impact